Seminar Marketing: Program Information

Line Graph

For most financial professionals, success begins and ends with having an effective strategy to uncover new prospects. After all, no matter how fantastic your advice and offerings are, if no one hears the message the messenger is on borrowed time. Seminar marketing is a time- tested method of consistently generating new clients for financial services practices. Most advisors realize this, but perhaps are hesitant to pursue this venue because of the perceived high cost associated with seminars. Seminar Innovations has totally re-engineered the old paradigm that seminar marketing has to be expensive and requires an event planner to coordinate.

Our program is designed to be both economical and highly effective. Whether you are looking to host a seminar highlighting investments, annuities, estate planning, financial planning, or long term care - this program will fill the room. Planning for a successful seminar starts with giving prospects a compelling reason to hear you speak. While you can get turnout just with compelling language on the invitation, offering dinner at a nice restaurant as a thank you for coming to the event will dramatically increase your response rate. Sure you may have some people who are there just to "lick the plates," but you will also draw people who are genuinely interested in your area of expertise who would have not attended had you only offered refreshments and your charm.

Choose from our Bronze, Silver, or Gold Seminar Marketing Packages depending on how many attendees you would like draw to your event or events. We offer postcard invitations because of the considerable savings that can be passed on as compared with wedding style or window envelope invitations. Consider the advantage that postcards have in getting your message to your recipients. Someone holding your postcard has no choice but to read your offer as the headline jumps right out at them. Unlike a letter, there is no need to get past that person's junk mail filter. We will assist you in every step of the process from invitation design, copy, date selection, list compilation, postage, reservation services and general seminar planning tips. Everything you need to produce and fill your seminars is included in our turnkey packages!

How much business could you write if you were able to consistently tell your story to 75-150 qualified prospects as often as you like? Especially since you are turning out the prospects for about half the price of other seminar marketing companies! We didn't invent the dinner seminar - we just took a proven prospecting method and made it more economical and as effective as ever.