Special Offer

First time purchasers of either the Gold or Platinum Invitation packages will receive a copy of renowned presenter Frank Maselli's book: Seminars: The Emotional Dynamic. It is an immensely helpful and advanced training guide for financial professionals covering all aspects of investment and financial seminars and presentations. Nick Murray, in the New Financial Advisor, wrote, "I strongly recommend that you use Frank's book." It will be beneficial to both neophyte and professional alike. In his book Frank writes, "Seminars are the future of the financial services industry... the most potent marketing, education and differentiation tool you have. The key to powerful and effective presentations is your ability to understand and control the audience's EMOTIONS. These emotions, more than facts, statistics or brilliant investment ideas, are what will drive them to become your clients." Here is a sampling of what is covered the book:

• How to grow and differentiate your business through top-quality seminars.
• What exactly is going on in the minds of your audience and why you should care.
• What are the nine emotional hot buttons you must hit to have a super successful seminar.
• How you can create and control these emotional states in order to maximize your impact and presentation.
• How to get a room full of strangers to like you, respect you, have confidence in your abilities and take action in your ideas?
• How to use and NOT use visual aids.
• How to handle a tough Q & A session.
• When and how to use humor and fear to drive home key points.
• How to professionally deliver a presentation that excites, educates, and motivates the audience.